Façade specialist seele manufactured a corten steel "wave" cladding for the Fendi Store in Beverly Hills, Los Angeles.

Fendi store front, Beverly Hills, USA

35sqm

façade glazing

30sqm

Corten steel “wave” cladding

fendi store front, beverly hills

The Fendi fashion label, founded as long ago as 1918, is today present in all the important cities of the world – from Milan to Paris, Tokyo, Boston, New York and Los Angeles. For the latter location, Peter Marino Architect & Associates designed an extravagant façade in an A1 location for the Italian designer brand. The rough character of Corten weathering steel combined with a functional glass façade lend the store the desired out-of-the-ordinary look.

The storefront divided into four glass bays is framed by a Corten column, a transverse “wave”, again in Corten steel, and a truncated cone of aluminium (with white powder-coated finish) protruding into the façade from above. The archaic look of the patina of the Corten steel dominates the overall impression of the façade. Precision working was required for the lines milled into the steel in the longitudinal direction. In order that the lines appear straight on the “wavy” steel, the optical distortion caused by the line of the waves was taken into account when programming the milling machine.

  • In order that passers-by can let their eyes roam across the store unhindered, the façade is made from 2 x 12mm laminated glass panes which offer maximum transparency. A vertical glass fin ensures the necessary stability for the storefront. The glass panes of the façade are inserted into a peripheral, concealed channel section and held in place with silicone only.

    The large FENDI logo made from solid material takes up the idea of the grooved Corten cladding. To avoid disrupting the smooth, transparent appearance of the display window, the FENDI logo was laminated onto the large-format pane in the factory. The high artistic claims of this fashion label have therefore also been realised perfectly in this façade, right down to the last detail.

    Reference overview and Header image: © Mariko Reed

  • seeles scope of work for the fendi store front in Beverly Hills, LA, consists of the façade glazing for the storefront and the Corten steel "wave" cladding as the stores frame.
  • The Shopfront of the Fendi Store in Beverly Hills, Los Angeles, consists of four glass bays with the FENDI logo laminated on.
  • Wavy lines in the longitudinal direction were milled into the steel in the corrugated cladding of the Fendi store.
  • Precision working was required for the lines milled into the steel from the façade builder seele, who manufactured the envelope for the FENDI Store in Beverly Hills, LA.
  • The rough character reflects the exceptionality of the FENDI store.
seeles scope of work for the fendi store front in Beverly Hills, LA, consists of the façade glazing for the storefront and the Corten steel "wave" cladding as the stores frame.
© Mariko Reed
The Shopfront of the Fendi Store in Beverly Hills, Los Angeles, consists of four glass bays with the FENDI logo laminated on.
© Mariko Reed
Wavy lines in the longitudinal direction were milled into the steel in the corrugated cladding of the Fendi store.
© Mariko Reed
Precision working was required for the lines milled into the steel from the façade builder seele, who manufactured the envelope for the FENDI Store in Beverly Hills, LA.
© Mariko Reed
The rough character reflects the exceptionality of the FENDI store.
© Mariko Reed

Credits

Client Fendi North America, New York
Architect Peter Marino Architect
Structural planning R.A. Heintges & Associates
Date of completion 2008
Scope of seele supply

Façade surface:

  • 35sqm glass
  • 30sqm Corten steel