In order that passers-by can let their eyes roam across the store unhindered, the façade is made from 2 x 12mm laminated glass panes which offer maximum transparency. A vertical glass fin ensures the necessary stability for the storefront. The glass panes of the façade are inserted into a peripheral, concealed channel section and held in place with silicone only.
The large FENDI logo made from solid material takes up the idea of the grooved Corten cladding. To avoid disrupting the smooth, transparent appearance of the display window, the FENDI logo was laminated onto the large-format pane in the factory. The high artistic claims of this fashion label have therefore also been realised perfectly in this façade, right down to the last detail.
© Mariko Reed