privacy policy

All personal data collected on our websites will only be processed in order to provide you with individual support, to send product information or to submit offers within the scope of contract initiation and processing. No further processing of data will be carried out. We do not forward your data to third parties. In this context, the expression “third parties” does not refer to affiliates of the seele group or to service providers with whom we have a contractual relationship for the purposes of order data processing. We do not carry out any automated decision-making, nor any profiling.

1. Contact data

The controller in accordance with the General Data Protection Regulation, other data protection laws valid in the Member States of the European Union and other provisions relating to data provision is:

seele verwaltungs GmbH
a seele group company
Gutenbergstr. 6
86368 Gersthofen
Tel. +49 (0)821 2494-0 
Fax +49 (0)821 2494-100

Our data protection officers can be contacted under datenschutz(at)

2. Web Server log files

Data are transferred by your web browser when you call up our websites. The data are saved in the web server’s log files. This refers to the following data:

  • The type and versions of the browser being used
  • The operating system used by the accessing system
  • The website used to access our website, the subpages used by a system to access our website (referrer)
  • The date and time of access
  • The name of the file requested
  • The size of the file transmitted
  • The IP address making the request

We save these data, which are then only used for the proper operation of the web server and for fault analysis or defence against attacks.

No conclusions are made regarding the data subject when using the web server log data. On the contrary, the web server log data are used to ensure correct delivery of our website contents, to assure permanent functionality of our IT systems and the technology of our website and to provide the criminal prosecution authorities with the information necessary for law enforcement in the event of a cyber attack.
The data and information obtained in this way are used by us for statistical purposes and also evaluated with the aim of improving data protection and data safety in our company in order to ensure an optimum level of protection for the personal data processed by us. The server log file data are kept separately from all personal data given by a data subject and erased as follows:

  • Mail server log: the retention period is seven days
  • Apache log: You can configure the storage time personally in konsoleH. You can define the point in time for erasing the data under “Settings > Account maintenance”.
  • Backups: kept for 14 days in encrypted form
  • Spam, recycle bin (mail): erased after 14 days
  • Web server logs: saved for one day

Art. 6 (1) 1 (f) GDPR as legal basis for processing web server log files. Our legitimate interest follows from the data collection purposes mentioned above.

3. Integration of YouTube clips

We have integrated YouTube clips on our websites. The clips are saved on and can be played directly from our website. 

On visiting our website, YouTube is informed that you have accessed the corresponding subpage of our website. In addition, the data named in the “Web server log files” section of this statement are transferred. This happens regardless of whether you are logged on via a YouTube user account or whether no user account exists. If you are logged on to Google, your data are allocated directly to your account. If you do not want to be allocated with your profile on YouTube, you must log out before clicking the button. YouTube saves your data as a usage profile for the purposes of advertising, market research and/or appropriate design of its website. Evaluation of this kind applies particularly when providing appropriate advertising (even for users that have not logged on) and when informing other users about your activities on our website. You are entitled to object to the generation of these user profiles, but to do so, you must contact YouTube.

More information about the purpose and scope of data collection and processing by YouTube is provided in the relevant privacy policy, where you can also find more information about your rights and how you can adjust the settings to protect your privacy: Google also processes your personal data in the USA and subscribes to the EU-US Privacy Shield:

4. Data collection contact form

Our website contains details so that you can contact our company quickly by electronic means and communicate directly with us. As soon as a data subject sends an e-mail or uses the contact form to contact the controller, the personal data transmitted by the data subject are saved automatically. The personal data transmitted voluntarily by a data subject to the controller are saved for the purposes of processing or for contacting the data subject. These personal data are not forwarded to third parties. The name, e-mail address and subject are sufficient for a contact message. Any other data requested are optional and are not necessary for making contact. The data subject’s data are erased at the end of the contact enquiry or once the purpose no longer applies, as long as there are no statutory retention periods. Art. 6 (1) 1 (f) GDPR is the legal basis in this context. Our legitimate interest follows from the data collection purposes mentioned above.

5. Online applications

Processing your application entails collecting, storing and using your personal data. Your personal data are used only for handling your application. Your personal data are forwarded only to the departments responsible for the specific application process and are not sent to other companies or third parties.

Applicants pool:
If you have consented to being included in our applicants pool, we shall use your data according to your consent in order to contact you at a later date and resume the application process should you be considered for another post. Your data stored in the applicants pool may be forwarded to the following companies in the corporate group: seele companies worldwideiconic skin GmbH.

Retention period for applications:
We store the data in your application for the duration of the application process. After the end of the application process, we erase the data of your online application depending on the legal situation prevailing at the respective location in so far as your application was unsuccessful. This does not apply if erasing the data is proscribed by any statutory regulations.
If you are included in our applicants pool, we store your data until you withdraw your consent. If your application is successful, your application data will be transferred to your personnel file in compliance with legal permissibility. The legal basis for processing your application data is given by EU-GDPR, art. 6, para. 1, 1(a), and EU-GDPR, art. 6, para. 1, 1(b).

6. Visitor statistics with Matomo

In order to continuously improve and statistically evaluate our website, we use the web analytics platform Matomo. This is used to record traffic and analyse the behaviour of website visitors in order to identify potential pitfalls such as pages not found or problems with search engine indexing, as well as to determine which content is most popular. This allows us to improve the overall usability of our website. Once the data is processed (e.g. the number of visitors reaching a page not found), Matomo generates reports that allow us to take action, such as changing the layout of the pages or publishing new content.

With Matomo we process the following personal data:

  • Anonymized IP address (shortened by 2 bytes)
  • Date and time of the page request
  • Title of the page viewed (Page Title)
  • URL of the displayed page (Page URL)
  • Referrer (URL of the page that was displayed before the current page)
  • Time in the local time zone
  • Files that were clicked and downloaded
  • Clicked external links
  • Creation time of the pages
  • User's location: country, region, city, approximate longitude and latitude
  • Main language of the browser
  • User agent of the browser
  • Used device and display resolution
  • Custom dimensions

The legal basis for the processing of personal data with Matomo is Art. 6 para. 1 lit. f DS-GVO. Our legitimate interests arise from the purposes described above for data processing with Matomo.

We operate Matomo ourselves. Personal data received via Matomo will not be passed on to third parties. The personal data collected by Matomo will be deleted after 180 days. Matomo does not create profiles and respects the do-not-track setting of your browser. If you do not want us to process any personal data with Matomo when you visit our website, you can opt out at any time. There are no consequences for the use of our website.

You can opt out of the tracking of your personal information by using the following opt-out feature:

7. Links to social media websites

Our website offers you links to our corporate pages on the social networks Facebook, Twitter, google +, LinkedIn and Xing. We use links to protect your data. Each website is shown just as a icon that contains a link to the corresponding website. Clicking on the icon forwards you to the respective services of the providers. Your data are not sent to the respective services until this point in time. If you do not click on the icon, there will not be any exchange at all between you and the above social networks.
Please refer to the terms of use of the corresponding providers for information about how the social networks collect and use your data.

8. White paper download

On our website we provide scientifically prepared whitepapers on topics from the field of international façade construction. To download the white papers, you need to provide your e-mail address, first and last name as well as the company or institution. 

In return for the white paper, we receive your consent to the use of your data for advertising purposes. We use the data to address you in a personalised manner by e-mail for advertising purposes.

We also use the anonymous data for statistical purposes, for example to determine which white papers are downloaded most frequently or which companies are most interested in our white papers.

The legal basis for the processing of your data is Art. 6 Para. 1 S. 1 lit. b (performance of contract). When using the data for advertising purposes, we use Art. 6 Para. 1 S. 1 lit. a as the legal basis.
You can object to the use of your data for advertising purposes at any time. Please send your objection to media(at)

For the use of the data for statistical purposes we use Art. 6 Para. 1 S. 1 lit f as a legal basis. Our legitimate interest arises from the above-mentioned purposes. We store the data as long as it is necessary for the respective purpose. An automatic deletion of the data takes place after 6 months.

The provision of your data is voluntary. However, the white papers cannot be downloaded without providing the data.

9. seele newsletter

Our newsletter informs about new white papers or about our projects by e-mail. The newsletter e-mail is sent about 2 to 4 times a year. If you have consented, we will use your e-mail address to send you the seele newsletter regularly by e-mail.

The newsletter is sent using the so-called double opt-in procedure. This means that we will only send you the newsletter if you have previously confirmed your registration by sending us a confirmation e-mail via the link contained therein.

You can unsubscribe from the whitepaper newsletter at any time. To do this, click on the unsubscribe link at the end of each newsletter or send your unsubscribe request by e-mail to media(at)

Your consent in accordance with Art. 6 Para. 1 S.1 lit. a GDPR serves as the legal basis for processing the data for sending the white paper newsletter.

10. Rights of data subjects

1. Right to information
You have the right to be informed at any time about your personal data saved by us.

2. Right to rectification
You have the right to demand immediate rectification of any incorrect personal data concerning you. Taking into account the purposes of the processing, you also have the right to demand that incomplete personal data are completed.

3. Right to erasure
You have the right to demand immediate erasure of personal data concerning you unless proscribed by statutory retention obligations or other justified reasons.
4. Right to restriction of processing
You have the right to demand restriction of the processing of your personal data under certain circumstances.

5. Right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you. In the case of objection, we will no longer use the data unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or the processing serves for the establishment, exercise or defence of legal claims.

6. Right to data portability
You have the right to receive the personal data concerning you, which you have made available to us, in a structured, commonly used and machine-readable format.
You also have the right that those data be transmitted directly from us to another provider, under certain conditions.

11. Right to withdraw consent

You have the right to withdraw consent given to the processing of your personal data at any time. This does not affect the lawfulness of processing based on consent before its withdrawal. Please submit your withdrawal to

12. Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with the data protection supervisory authorities at any time.