Façade specialist seele realized the façade for the Dior Flagship Store at the Rode Drive in Beverly Hills after the specifications from Christian Dior Couture.

10

glass façade elements with zigzag glass arrangement

36

laminated units

dior beverly hills flagship store

A “shimmering curtain” of light and reflection using a “folded” glass façade with a reflective neutral low-e coating and silkscreened chrome coating accents was developed in detail using a full-scale partial façade mock-up based on the architect’s design and working with the designers to perfect the final effect. The first execution of this concept can be seen in the Dior Beverly Hills flagship store, stretching 5.5m foot high over the almost 30m foot width of the store’s façade.

The slim, up to 1:15 width to length ratio, glass units were milled, mitred, coated and laminated under seele’s direction to a high quality and then pre-mounted in our works in steel frames fabricated by seele pilsen as special façade elements. This allowed the custom façade to be installed quickly, easily and on time; an advantage when the construction site is on Rodeo Drive, one of the busiest and finest shopping streets in America. Prefabrication also led to a higher quality execution.

Reference overview and Header image: © Dior

  • Ten vertical façade elements alternating with straight and zigzag glass form the façade of the Dior flagship store in Beverly Hills.
  • The lower façade of the Dior Flagship Store in Beverly Hills functions as a shop window, while the upper façade shows the new look from Christian Dior Couture.
  • Thanks to seele the façade could be installed very quickly, what was an great advantage at one of the busiest and finest shopping streets in America, the Rodeo Drive.
  • The façade of the Dior Beverly Hills Flagship Store, made by seele, is 5.5m foot high over the almost 30m foot width of the store's façade.
Ten vertical façade elements alternating with straight and zigzag glass form the façade of the Dior flagship store in Beverly Hills.
© Dior
The lower façade of the Dior Flagship Store in Beverly Hills functions as a shop window, while the upper façade shows the new look from Christian Dior Couture.
© Dior
Thanks to seele the façade could be installed very quickly, what was an great advantage at one of the busiest and finest shopping streets in America, the Rodeo Drive.
© Dior
The façade of the Dior Beverly Hills Flagship Store, made by seele, is 5.5m foot high over the almost 30m foot width of the store's façade.
© Dior

Credits

Client Christian Dior Couture
Architect Peter Marino Architect
Engineer Englekirk Structural Engieers
Date of completion 2012
Scope of seele supply
  • New steel framed, zigzag-glazed façade elements
  • Polished stainless steel cladding of all opaque members
  • Aluminum chain curtain
  • Coordination of façade lighting and wiring