Dior Beverly Hills flagship store, California, USA

dior beverly hills flagship store

A “shimmering curtain” of light and reflection using a “folded” glass façade with a reflective neutral low-e coating and silkscreened chrome coating accents was developed in detail using a full-scale partial façade mock-up based on the architect’s design and working with the designers to perfect the final effect. The first execution of this concept can be seen in the Dior Beverly Hills flagship store, stretching 5.5m foot high over the almost 30m foot width of the store’s façade.

The slim, up to 1:15 width to length ratio, glass units were milled, mitred, coated and laminated under seele’s direction to a high quality and then pre-mounted in our works in steel frames fabricated by seele pilsen as special façade elements. This allowed the custom façade to be installed quickly, easily and on time; an advantage when the construction site is on Rodeo Drive, one of the busiest and finest shopping streets in America. Prefabrication also led to a higher quality execution.

10 glass façade elements with zigzag glass arrangement  36 laminated units

Client Christian Dior Couture
Architect Peter Marino Architect
Engineer Englekirk Structural Engieers
Date of completion 2012
Scope of seele supply
  • New steel framed, zigzag-glazed façade elements
  • Polished stainless steel cladding of all opaque members
  • Aluminum chain curtain
  • Coordination of façade lighting and wiring

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