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04/28/2023 After more than 3 years of renovation and expansion work, Tiffany & Co. reopens the doors of its legendary flagship store on Fifth Avenue in New York. As part of the redesign, façade specialist seele realised the façade construction of the new VIP showroom on the 8th, 9th and 10th floor.

The highlight of the store is the unitised façade on the 10th floor. The architectural offices OMA und CallisonRTKL designed a glass box with the appearance of a curved curtain, created by wavy glass units. The 500sqm glass façade with a height of approx. 8.8m consists of 69 corrugated, hot-bent glass panes, stretching along the north and west sides.

Due to the unusual glass geometry and the limited space in the midst of New York City, we chose a high degree of prefabrication. We precisely prefabricated and preassembled the components in our production site in Gersthofen, enabling quick and easy installation on site. Moreover, to ensure smooth operation of the construction site in New York, a mock-up of the installation of one of the units was performed at our test centre in Gersthofen. This involved the use of an especially developed suction cup device, precisely tailored to the limited space in New York.

By participating in the redesign of the Tiffany & Co. Flagship Store “The Landmark”, we have completed our ninth project already on famous Fifth Avenue in New York.

Tiffany & Co. in New York creates beautiful waves made by seele